The Challenge:

Mofilm tasked me with creating engaging content to update both their creator community and their client community about their creative process and accomplishments. Specifically:

1. Update both new and old creators in the Mofilm community about the new creative process

2. Share insights and accomplishments of the company in a fun and professional manner to potential clients and brands

The Approach:

In my conversations with different creators and members of our team, I gathered the most frequently asked questions and wrote concise answers that would easily fit as text on a
vertical video format.

Measuring KPIs and analytics across all of Mofilm’s socials, I also wanted to present the diversity and increase in underrepresented demographics (like women and people of color creators) for the company. Inspired by the “Spotify Wrapped” concept, I used that as a reference in creating a video highlighting Mofilm’s achievements throughout the year.

The Result:

Using the company’s brand and style guide, I created vertical-style animated infographics for the company’s Instagram and LinkedIn. These sleek and minimalist videos continue to be used on the company’s socials as a reference for community members and clients.